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Breaking News One Hour Plus

John Lewis maps out new strategy

Retailer, John Lewis Partnership is launching a direct marketing campaign to promote the opening of its new department store in Liverpool....

Date:

16th May 2008

Source:

MAD.co.uk

Virgin to sponsor London Marathon

Virgin Group has picked up the baton as sponsor of the London Marathon from Flora in a £17 million deal....

Date:

16th May 2008

Source:

MAD.co.uk

BHF hands Grey £5m brief

The British Heart Foundation has appointed Grey to handle its £5m advertising account after a four-way pitch against Red Brick Road, Mother and WCRS. Fallon pulled out of the pitch at an earlier...

Date:

16th May 2008

Source:

MAD.co.uk

Feel uses fun graphics to promote youth condom use

LONDON - Feel, the specialist ethical marketing agency, has unveiled a poster campaign for the sexual health youth charity Brook, based on the idea of 'spermcatcher'....

Date:

16th May 2008

Source:

Brand Republic

Working class men spend as much as upper middle class

LONDON - Britain's working class men have the same disposable income each month as upper/upper middle class men and have more time to spend it, according to research commissioned by the Daily Sport....

Date:

16th May 2008

Source:

Brand Republic

AMV BBDO campaign compares Guinness to nature

LONDON - Guinness has launched a press campaign to push the drink ahead of the start of the sporting summer....

Date:

16th May 2008

Source:

Brand Republic

Mother unveils latest Pimm's poster campaign

LONDON - Pimm's marks the start of the summer with a national campaign featuring its enthusiastic ambassador, Harry....

Date:

16th May 2008

Source:

Brand Republic

McCann Erickson set for InterContinental brands win

LONDON - McCann Erickson London is poised to pick up the EMEA advertising business for the InterContinental Hotel Group brands....

Date:

16th May 2008

Source:

Brand Republic

BA head turns down bonus following T5 chaos

British Airways chief executive Willie Walsh has waived a £700,000 bonus because he believes it would be "inappropriate" to accept a personal reward after the chaotic launch of Terminal 5....

Date:

16th May 2008

Source:

MAD.co.uk

WDMP picks up Acco account

Acco Brands Europe, the UK's largest manufacturer of office products, has appointed WDMP to handle its Pan-European integrated account....

Date:

16th May 2008

Source:

MAD.co.uk

Eurostar looks for digital and CRM agencies

Eurostar is on the hunt for agencies to handle its digital marketing, CRM and loyalty branding accounts....

Date:

16th May 2008

Source:

MAD.co.uk

WPP Group and Yahoo! enter digital ad buying system partnership

WPP Group and Yahoo! have unveiled a strategic partnership that aims to make buying digital display advertising more efficient. Yahoo! will work with GroupM, digital marketing company 24/7 Real Media ...

Date:

16th May 2008

Source:

MAD.co.uk

Magic to become Sex and the City FM to promote film

Magic 105.4 is relaunching as Sex and the City FM for a week from May 19 to promote the launch of the film of the same name. The Bauer-owned radio station will also giveway prizes, including diamond e...

Date:

16th May 2008

Source:

MAD.co.uk

Missing Live to return to BBC1

BBC1's daytime show Missing Live, which attempts to reunite missing people with their families, has been recommissioned after a successful first run. By Tara Conlan...

Date:

16th May 2008

Source:

The Guardian

Will Hutton warns against further BBC cuts

Will Hutton, the former editor of the Observer, has said there is a 'growing crisis of morale' at the BBC following its recent budget cuts and redundancies. By Leigh Holmwood...

Date:

16th May 2008

Source:

The Guardian

Virgin succeeds Flora as London marathon sponsor

Virgin has signed a £17m deal to replace Flora as the next sponsor of the London marathon. By Mark Sweney...

Date:

16th May 2008

Source:

The Guardian

Virgin Money to sponsor London Marathon

Branson's company signs five-year £17m deal to take over from Flora from 2010...

Date:

16th May 2008

Source:

The Guardian

Date:

16th May 2008

Source:

Stategi Middle East

Ukraine becomes latest WTO member

Ukraine on Friday officially joined the World Trade Organisation, becoming its 152th member....

Date:

16th May 2008

Source:

Stategi Middle East

Haier shifts Olympic creative to DraftFCB

QINGDAO - In a widely-anticipated move, Haier has shifted its Olympics creative assignment to key agency Draft FCB, ending its relationship with DDB, the agency appointed by former chief brand officer...

Date:

16th May 2008

Source:

Brand Republic
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